TVS, Bajaj Auto close in on Ola Electric as market narrows in November

TVS, Bajaj Auto close in on Ola Electric as market narrows in November

India’s electric two-wheeler market witnessed an intense battle for leadership in November, as registrations surpassed the 100,000 mark for the second consecutive month, totalling 110,549 units, according to VAHAN data.

Ola Electric led with 27,746 registrations, securing a 25.09% market share. However, its lead over rivals narrowed, with TVS close behind at 23.55% (26,036 registrations) and Bajaj Auto at 22.59% (24,978 registrations).

November saw overall registrations fall by 18% compared to October, reflecting a post-festival slowdown. Ola Electric’s sales dipped sharply by over 40%, from 41,756 units in October to 27,746 in November. TVS and Bajaj fared better, with sales declines of 13.4% and 12%, respectively, indicating more stability.

Year-to-date, Ola Electric remains the leader, selling 392,176 vehicles and capturing 37% of the market. TVS trails at 19.5% with 201,966 units, while Bajaj Auto stands at 16.6% with 173,721 vehicles. Ather Energy, with over 1 lakh vehicles sold and an 11% share, also holds a significant position.

Despite Ola’s dominance in CY2024, its market share has been fluctuating. It fell from a high of 49.8% in May to 28.6% in September but recovered to 31% in October due to festival discounts.

November’s figures, however, indicate increasing competition from TVS and Bajaj, whose more consistent performances hint at a potentially tighter race in 2025.

With 1.03 million electric two-wheelers already sold by November-end, this calendar year marks the first time the industry has crossed the 1 million milestone.

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