Storyboard18’s Shibani Gharat is connecting with industry leaders on the ground to bring the most significant insights from this tech extravaganza. Leading the conversation is Florian Adamski, CEO of Omnicom Media Group, who delves into the key areas of innovation that media companies must prioritize to remain competitive in 2025.
Adamski said, “In 2025, AI is set to move from promise to reality, marking a pivotal moment in the evolution of marketing. This year signals a historical turning point, driven by generative AI and its influence across social media, sports, gaming, and e-commerce. These innovations are reshaping consumer behavior and facilitating significant changes through simplification and smoother interoperability. The interplay between humans and machines, as well as between humans and systems, will become increasingly prominent.”
Read Here | CES 2025 | NVIDIA unveils advanced AI platform to transform robotics and autonomous systems
Private sector bank Federal Bank has been engaging with local communities through many cultural initiatives across the country around Indian festivals such as Navratri, Durga Puja, Dussehra, Onam, and more. This brand has also been consciously becoming a part of key cultural moments and occasions like Independence Day and the ongoing grand Indian Wedding season.
Recently, they tapped into art forms such as Chakyarkoothu, Theyyam, and Kathakali to guide and educate their consumers in Kerala about mental health, interpersonal interactions amongst kids, understanding money management, and more. These initiatives aim to foster a deep emotional connection with the community. But how have these efforts shaped the bank’s brand perception and impacted its relationship with the audience? M.V.S. Murthy, Chief Marketing Officer of Federal Bank, sheds light on the journey and its outcomes in an interview with Storyboard18’s Shibani Gharat.
Also Read | How technology reshaped India’s media and marketing landscape in 2024
