“The premium formats like Helios and Titan World doing exceptionally well – all our premium brands, Xylus, Nebula, Titan itself, Raga, these are the ones saw very good demand through the festive season as well as now in the wedding season,” she said.
This company was incorporated in 1984 and to celebrate its legacy of 40 years, it has launched a commemorative collection of 1984 watches.
Despite a correction in the wearables and smartwatch category due to oversupply, Titan continues to perform strongly in this segment.
The company has also been expanding its retail footprint with around 270 Helios stores and is testing the Helios Luxe formats to cater to evolving consumer demands.
Also Read | Titan gets price target, EPS cuts post Q2 earnings miss, jewellery margin guidance cut
Titan has implemented a well-structured strategy to drive growth in the analogue watch market. To further streamline its operations, the company has separated premium watches into a dedicated vertical, emphasising its commitment to enhancing its portfolio in this high-potential segment.
“It is a very happy situation where many of the engines of growth that we have put in place are firing well, and we are looking forward, excited about, a lot of innovation and a lot of good, solid on-ground execution,” she said.
Overall, Titan’s focus on premium products, strategic retail expansion, and innovation positions it well for sustained growth in the coming quarters.
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