The Scenes page currently allows users to book tickets for events happening at popular restaurants, New Year’s Eve parties, culinary events and much more. All events currently listed seem to take place at restaurants or bars that users can buy tickets for.
The foray into live events and experiences come at a time when experimental spending in India is rapidly rising. According to a report by YES Securities, the Live events market in India is projected to reach Rs 143 billion by 2026. Moreover, concerts generated over ₹350–400 crore in revenue in 2023.
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Zomato too, which is betting big on this space estimates its “going-out” gross order value (GOV) will be over Rs 10,000 crore in FY26.
Analysts too see an opportunity in this space. Recently, brokerage firm Jefferies saw Zomato’s launch of District as a passive foreseeing opportunity emerging from a market that is supply-constrained.
Scenes is yet another diversification move from Swiggy. It recently set up a subsidiary that will be engaged in sports and recreational activities like sports team ownership, management, talent development, event organisation, facility operation, promoting sports events through various business models, acquiring broadcasting and sponsorship rights, among others.
Also read: Swiggy launches 10-minute food delivery service ‘Bolt’
Meanwhile, Swiggy is testing a service marketplace called “Yello” that connects users with professionals such as lawyers, therapists, fitness trainers, astrologers and dieticians.
It also recently launched One Blck, an invite-only program that will offer faster delivery and on-time guarantee for food orders, along with access to complimentary drinks, or desserts while dining out.
(Edited by : Jerome Anthony)
