According to the company, One BLCK promises faster food deliveries with an on-time Guarantee, personalised support from top customer care agents, and exclusive dining benefits like complimentary cocktails, drinks, or desserts.
Members also enjoy all the benefits of the current Swiggy One membership, including unlimited free deliveries on food and Instamart orders, as well as exclusive discounts.
Adding to the appeal, One BLCK offers perks from leading partner brands such as Amazon Prime, Hotstar, Hamleys, and Cinepolis. To mark the launch, members will also receive a complimentary Yatra Prime membership.
“One BLCK is the business-class equivalent for our customers—refining the aspects that matter most to premium users: speed, reliability, and personalized care,” said Phani Kishan, Co-founder and CGO of Swiggy.
Launched at an introductory price of ₹299 for three months, One BLCK is available by invitation only. Existing Swiggy One members can upgrade to the premium tier, with invitations being rolled out in phases across India.
Earlier in November, there were also reports suggesting that Swiggy has piloted a programme for a services marketplace dubbed “Yello”. According to The Economic Times, the feature will help users connect with professionals such as lawyers, therapists, fitness trainers, astrologers, and dieticians.