The global sensation’s tour, brought to India by BookMyShow, kicks off in Pune on January 30 and spans Hyderabad, Chennai, Bengaluru, Shillong, and Delhi NCR, concluding on February 15.
This announcement follows a successful run of performances from artists like Diljit Dosanjh, Coldplay, Dua Lipa, Bryan Adams, and events like BookMyShow’s Bandland.
The evolving landscape of live entertainment in India
Ed Sheeran’s return to India, soon after a successful performance in 2024 tells us two things about India’s concert economy. First, it’s raging! And second, the concert circuit is no longer limited to metros like Mumbai and Delhi. Cities like Pune and Shillong are now sharing the spotlight.
India’s “experience economy” is thriving, with young urban Indians increasingly spending on events, travel, and luxury goods.
A CLSA report estimates that concerts alone generated ₹350-400 crore last year, over 40% of listed QSR’s incremental sales.
A Jefferies note on Zomato cites growth potential in their District app. The note highlights:
– Taylor Swift’s The Eras Tour reportedly boosted the US economy by $4.6 billion, setting a record for tour revenues at $1.9 billion.
– Coldplay’s tickets are reselling at prices up to 60 times their original value.
– Lollapalooza debuted in India in 2023, making it the eighth country to host the iconic festival.
– Over 95% of all dining-out visits in India are walk-ins i.e. without prior reservations.
Also Read: ‘Dua mein yaad rakhna’: Paps’ hilarious welcome as Dua Lipa arrives in India ahead of concert
First Published: Nov 29, 2024 1:52 PM IST
