PR News | Rational 360 Talks With Saudi Sovereign Fund

Saudi Arabia's Public Investment Fund

Rational 360 is negotiating an agreement to represent Saudi Arabia’s $700B sovereign wealth fund.

The agreement is expected to call for Rational 360 to serve as government relations and communications manager for Saudi Arabia’s Public Investment Fund, according to its Justice Dept. filing.

The firm also will engage with the U.S. Congress and executive branch on behalf of the fund, which is chaired by crown prince Mohammed bin Salman.

Rational 360 is to report to Rahma Jeilani, who handles corporate affairs for the PIF.

She is a former senior analyst for corporate communications at Goldman Sachs; media relations associate at Barclays corporate and investment bank; and associate at London PR firm freuds.

Patrick Dorton is managing partner and owner at Rational 360. Prior to launching the firm, he was chief spokesperson at Arthur Andersen during its Enron accounting scandal and ensuing collapse; and special assistant to president Clinton.

Dorton heads an 11-member PIF team that includes managing director Joe Lockhart, who was Clinton’s White House press secretary, EVP-communications & gov’t affairs at the NFL and VP-global comms at Facebook.

The PIF already has a $4.1M 2024 contract with Teneo for strategic counseling for global target markets; and efforts to enhance its visibility and thought leadership.

Teneo co-founder Paul Keary testified Feb. 6 before the Senate’s Permanent Subcommittee on Investigations in its probe into PIF’s investment in professional golf.

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