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Dubbed the “Mahayagya of Unity,” Maha Kumbh 2025 resonates with the vision of Prime Minister Narendra Modi to promote harmony and spiritual well-being.
“Our participation in Maha Kumbh Prayagraj 2025 honours the spirit of this grand event while empowering pilgrims and consumers through our products and services. Rooted in Indian traditions, we aim to reinvent consumer heritage with a commitment to serve the community during this sacred gathering,” said Ketan Mody, Chief Operating Officer, RCPL.
Enhancing the pilgrim journey
As part of its initiatives, RCPL will provide essential refreshments to keep pilgrims hydrated and energised. To aid navigation across the sprawling event, the company will install easy-to-read signage and directional boards.
Additionally, the flagship beverage brand, Campa, will host a serene Campa Ashram, offering a safe space for rest and rejuvenation. Dedicated Aaram Sthal (rest zones) will also provide comfortable respite for pilgrims during their often long and arduous journeys.
Bridging tradition and innovation
RCPL, home to Indian brands like Campa and Independence, combines global quality standards with local preferences. The company remains committed to delivering affordable, high-quality products that are accessible to all Indians, reflecting its mission to empower everyday lives.
Through its involvement in Maha Kumbh 2025, RCPL reinforces its role in supporting large-scale cultural and spiritual events that unite people across diverse backgrounds.
