According to the company, this initiative incorporates a combination of EV models, advanced technology, and a supporting charging infrastructure to create a comprehensive ecosystem for sustainable transportation.
The strategy is built on two key pillars: electric products and an electric ecosystem. The company’s entry into the EV segment will begin with the launch of the e VITARA, its first eBorn SUV.
Specifically designed for Indian customers, the e VITARA signifies a commitment to addressing local needs in the transition to electric mobility.
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Simultaneously, Maruti Suzuki is working on creating a robust ecosystem to support EV adoption, including an infrastructure that enables convenient and efficient EV ownership.
Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “Our ‘e For Me’ vision represents a defining moment in India’s electric mobility transformation.
This strategy is not just about launching electric vehicles but creating an entire ecosystem that makes the transition to electric mobility natural and seamless for every Indian.”
The company plans to showcase its ‘Made-in-India-for-the-World’ eBorn SUV, the e VITARA, at the Bharat Mobility Global Expo 2025 in New Delhi. Visitors can expect to see a mix of lifestyle concept vehicles and existing models, including the Dzire, Swift, Invicto, Jimny, Fronx, Grand Vitara, and Brezza.
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