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As an invite-only marketplace, Xley stands out by leveraging data-driven automation to eliminate guesswork, providing a comprehensive suite of tools for both brands and creators. The platform’s three core pillars—Advanced Audience Insights, Extensive Creator Discovery Tools, and Comprehensive Campaign Management and Performance Tracking—set it apart from other influencer marketing solutions.
Pleased to virtually launch @Teamxley – an AI & ML powered global creator marketplace – today.
As our Hon’ble PM Shri @narendramodi highlighted in his latest #MannKiBaat, the role of creator economy in Bharat’s $5 Trillion journey is significant.Congratulations to… pic.twitter.com/vzfJLaCcDQ
— Gajendra Singh Shekhawat (@gssjodhpur) January 3, 2025
Xley gives brands access to over 200 million creators across platforms like YouTube, Instagram, and TikTok, covering more than 54 languages, 10,000 cities, and 150 countries. This vast reach allows companies to create hyper-targeted campaigns that resonate with their audiences.
Key features of the platform include:
- Creator Discovery: Advanced filters to search by demographics, language, niche, and audience interests.
- ML-powered Insights: Real-time analytics for campaign performance tracking.
- Effortless Management Dashboard: Simplified planning, execution, and monitoring of campaigns.
- Scalability: Flexibility to manage campaigns of varying sizes.
- Data-Driven Decisions: Advanced analytics to maximise ROI and refine marketing strategies.
Gautam Madhavan, Founder of Xley and MAD Influence, expressed his excitement about the platform’s potential, saying, “Xley is more than just a marketplace; it’s a movement to empower creators. We are excited to introduce Xley, a revolutionary platform that reimagines the creator economy. With innovative features and a commitment to supporting creators, Xley is poised to become the go-to destination for talent and opportunity.”
Prime Minister Narendra Modi said in his address on the 117th episode of Mann Ki Baat that the creator economy is energising India’s path to a $5 trillion economy.
Sankalp Shukla, Director of Business Development and Public Policy at Xley, says that AI is playing a pivotal role in this transformation.
“Through enhanced efficiency and the ability to make smarter decisions, Xley’s AI-powered ecosystem enables brands to connect with target audiences, forecast trends, and boost creator visibility. As Xley continues to grow, it is committed to maintaining strong governance, ensuring ethical standards, transparency, and responsible AI usage to drive sustainable innovation and create lasting value for creators, brands, and consumers alike,” he said.
Aman Narula, Head of Strategy at Xley, highlighted the platform’s evolution: “The genesis of Xley was rooted in addressing the core needs of influencer marketing: audience insights and precise targeting. Our vision was to create a platform that not only offers real-time analytics of social profiles but also simplifies and automates end-to-end campaign management in one cohesive space. As development progressed, it became evident that Xley’s capabilities extended far beyond initial expectations, enabling a broader user base, optimising efficiency, and empowering content creators with enhanced visibility and streamlined brand partnerships.”
For brands, Xley improves efficiency by automating processes like creator vetting and campaign tracking, while maximising ROI with data-driven insights and offering a global reach. Creators gain increased visibility, access to relevant campaign opportunities, and tools for managing activities, revenue tracking, and campaign management—all from one central hub.
First Published: Jan 3, 2025 8:42 PM IST
