Swiggy Instamart is sending free ‘tinday’ and urging Mumbaikars to vote in Assembly Elections

Swiggy Instamart’s latest campaign is a creative and quirky reminder to Mumbaikars to exercise their right to vote in the Maharashtra assembly elections. The quick-commerce arm of the food delivery platform Swiggy is free ‘tinday’ (Indian round gourd) with certain orders in Mumbai. The initiative is accompanied by a powerful message urging customers to vote in the elections.

The campaign was highlighted in a post by Mumbai-based X user Eesha Tirodkar, who shared a picture of the paper bag in which she received free ‘tinday’ with her order from Swiggy Instamart.

instamart randomly gave free tinday with my delivery today and a rather fun message also. you already know the rhyming word ????????‍♀️ pic.twitter.com/2EgL7RPveo

— eesh (@dosacat_) November 19, 2024

The message on the paper bag read, “Didn’t choose tinday but stuck with tinday? That’s what happens when someone else makes the choice for you.” Swiggy Instamart further advised customers to “Cast your vote

. Own your choices.” “Instamart randomly gave free tinday with my delivery today and a rather fun message also. You already know the rhyming word,” Eesha captioned the post.

This creative campaign by the grocery delivery service has won applause for its innovative approach to encouraging people to exercise their right to vote.

Voting for the single-phase Maharashtra assembly elections began at 7 am on Wednesday and will conclude at 6 pm. The elections are being held across 288 assembly constituencies, with the primary contest between the BJP-led Mahayuti alliance and the Congress-led Maha Vikas Aghadi (MVA).

The ruling BJP-led Mahayuti alliance consists of the BJP, Shiv Sena and the Nationalist Congress Party (Ajit Pawar group), while the opposition MVA includes the Congress, Shiv Sena (UBT) and the NCP (Sharad Pawar faction).