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The collaboration aims to enhance the domestic production of refrigeration products under the ‘Make in India‘ initiative and cater to the growing demands of Indian consumers, it said in a statement.
Cellecor Gadgets, a company in the consumer electronics industry, offers an extensive selection that includes mobile phones, smart TVs, soundbars, smartwatches, and a variety of home appliances, including refrigerators, washing machines, air conditioners, air coolers, geysers, and heaters. With this partnership, Dixon Electro Manufacturing is set to expand its footprint in the refrigerator market.
Atul B. Lall, Vice Chairman & Managing Director of Dixon Technologies, expressed his enthusiasm about the new partnership: “We are delighted to announce that Dixon Electro Manufacturing has entered into an MOU with Cellecor for manufacturing refrigerators and related components. This partnership not only broadens our customer base in the refrigerator segment but also represents a strategic milestone in our commitment to the ‘Make in India’ initiative, addressing the evolving needs of Indian consumers.”
Dixon Technologies has a diverse product portfolio across multiple sectors. The company manufactures consumer electronics such as LED TVs, home appliances like washing machines, lighting products including LED bulbs and tube lights, mobile phones, wearables, refrigerators, and telecom and IT hardware products. Dixon also offers services in reverse logistics, specialising in the repair and refurbishment of LED TV panels.
Shares of Dixon Technologies closed 1.30% higher today, at ₹18,124.
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