“Just over the last year, the team in India has doubled, and we’ve really focused on supporting the growth of the creator ecosystem, all the augmented reality (AR) development that’s happening here,” Spiegel said.
The Snapchat boss added that it was “exciting” to witness the growth momentum in India and around the world. The company has recently touched a user base of 250 million in India and more than 850 million globally.
Spiegel also commended the creativity of the users in India. He said, “India is full of so many young creative people, and I think we really view our role as supporting the creativity of the Indian people.”
He believes that the uniqueness of the video-sharing app has played an important role in its growth through the years. While text messaging apps are considered boring and social media apps tend to exert social pressure on the users to look attractive, Snapchat uses the kind of visual communication which focuses on friends and family, Spiegel said.
“I think that’s a sweet spot that’s really been well received here in India, and that’s why we reach so many folks here,” Spiegel said.
“So I think the strategy in India has really just been to support the creativity and the innovation of the Indian people. And given how many young people there are here in India, I think that’s really gotten us off to a strong start,” he added.
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