“We have one of the largest two-wheeler fleets in the country and the strength of knowing our consumer base very well through our consumer app. We can marry these two and provide a quick and affordable service for the consumers, for the food items,” Malhotra said.
A key focus of the Ola Dash initiative is on pioneering swift logistics solutions. While still in the early stages, the initiative has received positive feedback, with approximately 10% of food orders now being fulfilled through Dash.
Ola Consumer has received positive feedback from consumers, restaurant partners, and delivery partners for its food delivery operations. The company conducts its entire food delivery business through the Open Network for Digital Commerce (ONDC), aligning with the principles of an open network.
This approach ensures more competitive pricing for consumers, improved commission structures for restaurants, and efficient, scalable, and affordable logistics support for restaurant partners.
Read Here | Ola pilots 10-minute food delivery service in Bengaluru
The service, which has already captured a 10% market share in Bengaluru, operates within a one-kilometer radius to maintain its 10-minute promise.
Ola’s food delivery business has grown to nearly 20% the size of incumbents in Bengaluru.
The company plans to expand its quick commerce offerings, including grocery, FMCG, beauty, personal care, fashion, and electronics, both in new categories and nationwide.
Also Read | Zing, a 10-minute food delivery app, announces launch in Gurugram
