After Dark Whisky, known for its blend of imported scotch and Indian grain spirit, has built a reputation for quality and craftsmanship over the years. The brand promises an unmatched experience as After Dark has been synonymous with elegance, offering whisky lovers a sophisticated taste that is as timeless as the brand.
The brand reached a new height in 2022, with the launch of After Dark Blue Whisky, a variant designed to appeal to younger consumers. Infused with the finest scotch malts and pure grain spirit, After Dark Blue offers a smooth, modern taste experience with a contemporary design that resonates with a fresh generation of whisky drinkers.
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Achieving the milestone of one million cases highlights the demand for After Dark Whisky. After Dark now joins the ranks of successful brands in the company’s portfolio, including Magic Moments Vodka, 8 PM Whisky, Spirit of Victory 1965 Rum, and Morpheus Brandy, becoming the eight brand in the company’s “million bottles sold club”.
Abhishek Khaitan, Managing Director of Radico Khaitan, expressed pride in the achievement, stating, “Surpassing the milestone of 1 million cases is a moment of immense pride for us. Last year the brand grew by 50%, and we are witnessing an exponential 80% growth until November of FY2025. After Dark stands is a market leader of sorts in the Deluxe whisky category, which is the largest whisky segment in India. We look forward to expanding the After Dark legacy to new horizons. This success reflects the dedication and passion of our team, as well as the loyalty of our consumers who have embraced our brand.”
With this remarkable milestone, Radico Khaitan continues its commitment to shaping the future of whisky. After Dark Whisky’s ongoing success is a testament to the brand’s ability to innovate while staying true to its core values of passion, quality, and sophistication.
(Edited by : Jerome Anthony)
