Speaking to CNBC-TV18, Ali Harris Shere, Chief Operating Officer of Biscuits and Cakes Cluster at ITC Foods Division, emphasised that Moms Magic has always been more than just a product—it’s a brand that stands for the warmth and strength of mothers. “We call her the ‘warmest superpower’—she has the ability to bring about change in a way that’s both powerful and nurturing,” he said.
The decision to align the brand with the issue of equal inheritance rights stemmed from in-depth research that revealed a startling statistic: only 7% of women in India receive equal inheritance. This stark reality inspired the campaign, which seeks to initiate a shift in societal outlook.
According to Shere, Through the “Will of Change” campaign, Moms Magic aims to empower mothers to become agents of change in their families and communities. Shere believes mothers, having faced similar challenges themselves, are uniquely positioned to advocate for this cause. By sparking conversations and building awareness, the campaign hopes to inspire a broader societal transformation.
“It’s about breaking the cycle of discrimination. The laws are already in place, but the mindset needs to change. That’s where we believe mothers can lead the charge,” Shere explained.
Additionally, Chandon, the premium sparkling wine brand from the Moet Hennessy family, is marking a decade of success in India. To commemorate this milestone, Ipsita Das, Managing Director of Moet Hennessy India, shared her insights on how Chandon has adapted its offerings to cater to the unique tastes of the Indian market, while also balancing the prestigious legacy of Moet Hennessy with the evolving preferences of GenZ consumers.
Watch accompanying video for entire conversation.
