Axis Bank launches savings account to address women’s financial needs

Axis Bank launches savings account to address women’s financial needs

Axis Bank has launched ‘ARISE Women’s Savings Account’, a product designed to cater to the financial needs of women, while also providing them with essential healthcare benefits.

This newly launched savings account will offer a bouquet of services tailored to meet the unique needs of women which includes – dedicated women financial experts, customized basket of stocks and suite of benefits designed to support their health, lifestyle and family.

In addition to these features, the bank will also offer host of benefits such as –

  • Family banking program: Extended benefits to three family members, with an option to link children’s accounts without initial funding requirements
  • Locker benefits: Zero rental fees on small and medium lockers for the first year, followed by a 50% discount from the second year
  • ARISE debit card: Higher transaction limits with 5 lakhs on POS and 1 lakh at ATMs; includes quarterly airport lounge access and 1 EDGE REWARD Point on every 200 spent
  • Complimentary NEO credit card: Includes an instant 10% discount on BookMyShow (up to 100/month), up to 40% off on Zomato orders, and 1 EDGE REWARD point on every 200 spent

This new savings account addresses a key lacuna in India’s personal finance sphere, where only 20.8% of India’s total bank deposits are held by women, despite constituting 36.4% of all bank account holders, according to the recent data from the National Statistical Office (NSO).

Here are some benefits of holding the ARISE Women’s Savings Account:

Financial benefits

  • Financial guidance by women experts
  • Annual Maintenance Charge (AMC) waiver on the first year for Demat Account
  • Options to invest in a customized basket of stocks, specifically designed for women
  • Stocks recommendation with 50% discount on SmartEdge

Healthcare benefits

  • Discounts up to 70% on women-specific diagnostic tests, including Pap Smear, Mammogram, and Cancer Screening
  • Unlimited consultations with top hospital experts, including general physicians, nutritionists, psychologists, and paediatricians
  • Up to 10% discount on pharmacy prescriptions
  • Access to wellness sessions, including unlimited on-call consultations with dermatologists

Also Read : Axis MF to launch new target maturity fund on Dec 6: Check details

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