Here’s a closer look at how YouTube became the stage for India’s creativity and fandom this year.
Cricket Craze and Wedding Wonder: Top Trends That Ruled the Screens
Cricket fever gripped YouTube like never before in 2024. The ICC Men’s T20 World Cup and the Indian Premier League generated over 7 billion views in India, as fans dissected every play and celebrated victories with expert analysis and humorous recreations. Meanwhile, connected TVs brought the action into living rooms, transforming them into personal fan zones.
(Image: YouTube)
Another showstopper? The Ambani wedding. Videos tagged with “Ambani” and “Wedding” amassed 6.5 billion views as creators and fans dove into the glitz and glamour. From dissecting outfits to analysing star-studded performances, the digital after-party was accessible to all.
Icons of Creativity: From Samay Raina to Diljit Dosanjh
Comedian Samay Raina captivated audiences with a staggering 1.5 billion views on related videos, proving the enduring appeal of humour and relatability. Musician Diljit Dosanjh emerged as a multi-format maestro, racking up 3.9 billion views through concerts, podcasts, and collaborations that brought fans closer than ever.
(Image: YouTube)
Memes like “Moye Moye” also took on a life of their own, garnering 4.5 billion views and becoming part of everyday conversations. These moments highlight how YouTube doesn’t just reflect culture—it creates it.
Global Meets Local: Breaking Boundaries Through Shorts and Stories
This year, YouTube transcended borders, with creators like MrBeast embracing India through Hindi dubs and collaborations with local stars. On YouTube Shorts, hyperlocal music—from Marathi to Garhwali—found audiences worldwide, while creators like Priyal Kukreja used the platform to amplify women’s voices.
(Image: YouTube)
Even niche creators like KL Bro Biju, a Malayalam storyteller, and Box of Vengeance, a quirky sports reviewer, gained international acclaim, proving that relatable stories know no borders.
Fandom Redefined: Closer Connections, Bigger Moments
2024 brought creators and fans closer than ever. Gaming icon Ajjubhai (Total Gaming) finally revealed his face, thrilling his 37 million followers and boosting his fanbase with on-camera vlogs that garnered 900 million views.
(Image: YouTube)
Meanwhile, football legend Cristiano Ronaldo made his YouTube debut, attracting 19 million subscribers in just 24 hours, with Indian fans leading the charge (HOW MANY?).
From memes to music, cricket to celebrity weddings, YouTube India 2024 proved that fans are no longer passive spectators—they’re co-creators of trends.
