She sheds light on how Mahindra builds an enduring legacy in a highly complex consumer and media age, and how a strong sense of purpose is fuel for the brand and business.
Kharga emphasised that while Mahindra Group is widely recognised for its automotive business, the broader vision is to establish itself as a prominent Indian conglomerate.
Highlighting the group’s diverse portfolio, including Tech Mahindra, Mahindra Finance, real estate ventures, and its global leadership in tractors by volume, Kharga noted the need to create greater awareness about the group’s expansive capabilities.
She attributed the prominence of the automotive segment to its customer-centric approach and the strong appeal of its iconic products, which have cultivated a significant consumer base.
Read Here | Media Dialogues: Mahindra & Mahindra’s auto division CEO discusses growth strategy and challenges
Asha Kharga highlighted the importance of how the Mahindra name is represented across the group’s companies, emphasizing a cohesive approach that extends beyond visual identity. She illustrated this through the group’s philosophy of “Rise,” which focuses on driving positive change in communities.
Discussing Nanhi Kali, Kharga underscored its profound impact, particularly on young girls, by equipping them with not only education but also essential 21st-century skills like confidence and communication. She reflected on the transformative effect of this initiative, enabling girls to advocate for their education and future vocations.
Kharga also noted the widespread support for Nanhi Kali, with over half of the donors coming from outside the Mahindra Group, showcasing the program’s credibility and influence even before corporate social responsibility became a formalized concept.
For full interview, watch accompanying video
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