Kendall Jenner is the face of Tommy Hilfiger‘s spring ad campaign, joined by five of her friends.
“Tommy makes great classics, reimagined for today,” Jenner said. “Each year he takes timeless essentials, from the oxford shirt to the blazer and polo, and makes them feel fresh and new. I’m so excited to be a part of his journey of modernizing the idea of classic American cool in this celebration of friendship,” she said.
The campaign features Jenner’s friends — including musician and model Ebony Riley; model and singer Fai Khadra; actor and DJ Travis Bennett; model and designer Devon Lee Carlson, and high school friend Hannah Logan. The tight-knit crew was photographed by Renell Medrano, and is shown in upbeat moments wearing the preppy modern classics.
“I’ve known Kendall and her family for years, and it has been remarkable to watch her rise through the fashion world,” Hilfiger said. “Kendall embraces friendships as family, radiating optimism and warmth not only in her style but also in the way she connects with people. It’s that spirited outlook that continues to inspire me to deliver iconic American style for the next generation.”
For spring, chinos, oxford shirts and the classic trenchcoat have been reinvented with refreshed silhouettes and elevated fabrics. The polo is reworked from polo shirt to polo dress.
The spring 2024 collection will be available on tommy.com, in Tommy Hilfiger stores worldwide and through select wholesale partners throughout the season.
Interestingly, the 28-year-old Jenner is also featured in Calvin Klein’s spring womenswear campaign, photographed by Mert Alas, as reported. Jenner is a longtime Calvin Klein brand ambassador.
Both Calvin Klein and Tommy Hilfiger are owned by PVH Corp.
