Despite its meteoric rise, PDF By Domenico Formichetti has carved its place through Founder and Creative Director Domenico Formichetti‘s unconventional perspective on streetwear. Already known for his formative role in the growth of Italy’s dynamic streetwear scene, Formichetti’s Milan-based genderless Ready-To-Wear brand has become lauded by notable celebrities who have gravitated toward the corrupting aesthetics marked by exaggerated proportions.
For Fall/Winter 2024, PDF By Domenico Formichetti continues the Creative Director’s exploration of extreme sports with inspirations coming from technical surf and snow apparel. The exuberant optimism, playful fervor, and vintage allure bolster the range imagined with an anti-hero athlete protagonist at its forefront.
“An anti-hero can be seen as an individual who does not conform to a typical mold of respectability or conventionality, they don’t adhere to prescribed behaviors or opinions, they break rules at every given opportunity, and in spite of this they command attention and admiration, whether that be from others on the outskirts of society, or those within the system who can relate to this polarizing figure on a deeper level,” shares PDF By Domenico Formichetti.
From adrenaline and anticipation to overflowing passion and emotion the explosive feelings are channeled into exaggerated proportions, contemporary print techniques, unconventional washes, and cutting-edge technical fabrications. Wares, first showcased during Milan Fashion Week, serves to build on the brand’s image of representing the underdog, non-conforming, rebellious, independent, and experimental.
Take a look at PDF By Domenico Formichetti’s FW24 collection above.
