Jamie Dornan loves his LOEWE, fronting several campaigns for the luxury fashion house. On the heels of its dazzling Lunar New Year Jade Collection, LOEWE has announced more big news – that the Northern Irish actor is officially joining the LOEWE team as the label’s newest global brand ambassador.
“Welcome to the LOEWE family. Actor Jamie Dornan joins as our new Global Brand Ambassador,” LOEWE announced in an Instagram post.
Recently, the actor appeared in LOEWE’s FW23 men’s campaign alongside Omar Apollo, the two fronting the dynamic shoot in the collection’s trench coats and cardigans. Dornan just showed out in LOEWE’s SS24 men’s collection campaign, which was photographed by David Sims.
Per Hero Magazine, LOEWE’s Jonathan Anderson handpicked Dornan for the spot. “Having watched many of Jamie’s films and following his work closely, he was front of mind when we were thinking about a new ambassador for Loewe,” Anderson told Hero. “I’ve always liked how his performances embody a sense of strength that feels very pure and organic.”
Keep an eye out for LOEWE’s SS24 men’s collection, dropping online and in-store this Friday, January 12.
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