HIGH: The return of the mega-tour
When it comes to mega-tours, Beyoncé has mastered the craft. With a little help from her 11-year-old daughter Blue Ivy Carter, the “Break My Soul” singer launched her record-breaking “Renaissance” world tour in May. Swift, Harry Styles, Drake, Bad Bunny, The Weeknd and Pink, among others, also hit the road on major stadium tours this year, marking a turn in the live music space as the world readjusted to a post-pandemic landscape. Live Nation, the world’s largest live entertainment company, reported in May that the company sold nearly 90 million tickets for concerts at that point – a more than 20% increase over the same point in 2022. Whether people chose to attend a stadium-sized mega-tour or see an indie band at a smaller venue, music-lovers far and wide showed that live music is back in full swing.
When it comes to mega-tours, Beyoncé has mastered the craft. With a little help from her 11-year-old daughter Blue Ivy Carter, the “Break My Soul” singer launched her record-breaking “Renaissance” world tour in May. Swift, Harry Styles, Drake, Bad Bunny, The Weeknd and Pink, among others, also hit the road on major stadium tours this year, marking a turn in the live music space as the world readjusted to a post-pandemic landscape. Live Nation, the world’s largest live entertainment company, reported in May that the company sold nearly 90 million tickets for concerts at that point – a more than 20% increase over the same point in 2022. Whether people chose to attend a stadium-sized mega-tour or see an indie band at a smaller venue, music-lovers far and wide showed that live music is back in full swing.
