Tesla Adds Cybertruck to Showrooms Across the U.S.: Eight Locations and Counting

Tesla’s highly anticipated Cybertruck is gracing showrooms nationwide. Cybertruck was trending on X as users posted pictures and videos from Tesla stores throughout the U.S., ramping up even more excitement for the delivery event on November 30th.

Cybertrucks: Roll Out

Cybertruck started its showroom appearances in San Diego and San Jose earlier this week, but according to Elon Musk, several more Tesla stores may want to clear some space. Musk posted on X: “Cybertrucks are on their way to Tesla stores in North America!” It’s unclear if that means every Tesla store and gallery across North America or just a few. There are 236 stores in the U.S., 24 in Canada, and 3 in Mexico.

It’s also strange that so many Cybertrucks are in showrooms, as it’s been reported that Tesla Product Design Director Javier Verdura said only ten would be delivered at the November 30th event. It’s believed that slow rollout highlights the company’s cautious approach, ensuring quality control before increasing deliveries and production volumes.

Locations

‘A Better Theater,’ a popular site for Tesla owners to stream content in their vehicles, is tracking all showrooms which have the Cybertruck on display. We’ve added the list below, but for the latest locations, checkout their site.

New York

860 Washington St., New York, NY 10014

California

333 Santana Row, San Jose, CA 95128

6692 Auto Center Dr, Buena Park, CA 90621

4545 La Jolla Village Dr, San Diego, CA 92122

Washington

Bellevue, WA 98004 (Coming Soon)

Florida

2223 N Westshore Blvd, Tampa, FL 33607

4039 NE 1st Ave, Miami, FL 33137

North Carolina

9140 E Independence Blvd, Matthews, NC 28105

Illinois

901 N Rush St, Chicago, IL 60611

Beyond Showrooms: Generating Buzz and Interest

This widespread showcase in Tesla showrooms is more than just about displaying the new Cybertruck; it’s a strategic move to draw consumers into showrooms. As Cybertrucks make their way into more stores, potential customers and enthusiasts get a firsthand look, creating a tangible sense of excitement. This strategy is particularly effective before Black Friday, leveraging the shopping season’s foot traffic to draw more attention.

Adding to the intrigue, Tesla has revealed key specifications of the Cybertruck in its showrooms. The confirmed towing capacity of 11,000 lbs and a payload of 2,500 lbs have been significant talking points, giving potential buyers more reasons to consider the Cybertruck as a formidable competitor in the electric vehicle market. However, we still don’t know the price.

Despite the initially limited delivery numbers, Tesla’s decision to place Cybertrucks in showrooms across North America is another clever marketing move – for a company that doesn’t advertise. It maintains high levels of interest and anticipation and gives the rest of the lineup a chance to shine. Christmas comes earlier this year; just a few more sleeps until November 30th.

Tesla’s incredible journey started by piecing together the Roadster, a painstaking ordeal that nearly caused the company to go bankrupt more than once. The piece-by-piece instruction manual to build the car that started an automotive revolution has been made public, fully open-sourced. CEO Elon Musk posted on X: “All design & engineering of the original @Tesla Roadster is now fully open source. Whatever we have, you now have.”

Community Engagement and Possibilities

The open-source announcement has sparked enthusiasm and curiosity within the engineering community. A post from the World of Engineering (@engineers_feed) on X, asking, “Does this mean I can build my own roadster in my garage?” garnered a direct response from Musk: “* some assembly required.”

Theoretically, if one can get their hands on the parts, they have some direction to build one of these historic vehicles. From a business side, this kind of information sharing with competitors is curious, although it does follow Tesla’s mission statement to accelerate the world’s transition to sustainable energy. Although the information is 15 years old, it could provide some useful information.

Understanding the Open-Source Details

Tesla has clarified the nature of the information released, stating it’s a resource for Roadster enthusiasts derived from the car’s R&D phase. The details are not intended for manufacturing, repair, or maintenance and may not align with final production models. Users leveraging this information are reminded of their responsibility to adhere to legal and safety protocols, as Tesla offers no warranties for work done using these details. This open-source initiative encourages innovation but stresses the importance of safety and legal compliance.

The Roadster’s History and the Future

Launched in 2008, the original Roadster was the first legal electric vehicle on highways to utilize lithium-ion batteries and achieve over 200 miles per charge. It bankrolled the next phase of Tesla, the Model S, and set a benchmark for future EVs.

While this open-source initiative revisits Tesla’s past, it also shifts the focus back to the next-generation Roadster. Initially unveiled in 2017, its production has been delayed, and there is no timeline for when the new sportscars will be manufactured. Moreover, Tesla’s focus on the Cybertruck and a more affordable $25,000 EV indicates a strategic balance between innovation and mass EV adoption.

Tesla’s decision to make the original Roadster’s design and engineering open source should not be too surprising. Musk has said, “I don’t care about patents. Patents are for the weak. They don’t actually help advance things. They just stop others from following you.” Perhaps the biggest surprise is how long it took for Musk to open-source the Roadster blueprint.

We are getting our first look at Tesla’s premium vehicle wrap service. A recent post by DennisCW on X showcases a Model Y wrapped in Forest Green. There are several images, including close-ups. While the wrap’s quality is generally appreciated, there’s debate over whether it’s worth the high price tag, pegged at $8,000.

Tesla influencer Sawyer Merritt weighed in, emphasizing that Tesla’s wraps are made from PPF and are more than just cosmetic enhancements. They are paint protection films designed to preserve the vehicle’s original paint job, serving the dual purpose of aesthetics and protection. This perspective suggests that the wraps’ value extends beyond mere color changes. From close up photos of the wrap, there are clear areas for improvement, although Tesla’s quality and experience with wraps is likely to improve with time. It’s also important to note that PPF wraps are much thicker than a traditional wrap, coming at about 8-12 mils thick (0.2mm – 0.3mm), compared to a regular car wrap, which has a thickness of 3-4 mils.

Range of Options and Clear PPF Wrap

Tesla offers a range of seven vibrant colors for their wraps, with prices starting at $7,500. This includes subtle shades like Satin Stealth Black and more vivid ones like Crimson Red. Additionally, a clear PPF wrap is available for $5,000, catering to those who prefer to retain their car’s original color while enjoying protective benefits.

Still, the price point seems to be catching the attention. Typical wraps can be found for half the price, which still helps protect the vehicle’s original paint job. That said, Tesla is offering a service, and many owners will choose to go to the company they trust and pay a higher price for a premium wrap.

Tesla’s Strategic Expansion into Wraps

As we previously reported, Tesla’s entry into the wrap business doesn’t come as a surprise. We had speculated this move based on the unique wraps spotted on Cybertrucks. Tesla is offering these premium wraps for Model 3 and Model Y, with a likely expansion to other models, including the much-anticipated Cybertruck. We already saw a new matte black wrap on the Cybertruck and several designs. Who knows just how many wraps Tesla will consider offering?

Tesla’s wrap service in the U.S. aligns with its initiatives in China, addressing critiques about the limited color options in Tesla vehicles. By offering customizable wraps, Tesla is tapping into the growing desire for personalization in the automotive industry, particularly among EV owners.

As the market reacts to Tesla’s new wrap service, the pricing may be a point of contention. Tesla’s products often command a premium, reflecting their quality and uniqueness. The success of this service, only available at two locations in California, may well hinge on how much value customers place on brand loyalty and personalization.