Luxury brand Tory Burch has unveiled a unique pop-up shop on Orchard Road, adjacent to its Wisma Atria boutique in Singapore, from April 1 to April 16. The shop celebrates the iconic T Monogram collection, a signature pattern inspired by traditional quilting. Executive Chairman and Chief Creative Officer Tory Burch and Chief Executive Officer Pierre-Yves Roussel will be in Singapore this 4th April to celebrate the pop-up with a series of special events.
The installation is surreal, with inflated T Monogram sculptures perched on cloud-like structures and set against an animated backdrop of blue sky and soft clouds, creating an ethereal environment on the vibrant shopping boulevard.
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The pop-up’s interior includes additional T Monogram sculptures, which serve as a display for an assortment of handbags, footwear and ready-to-wear from the Spring/Summer collection. It includes the new T Monogram denim collection as well as the Ella Bio, the evolution of an iconic tote, crafted with an innovative plant-based leather.
Guests are also invited to experience the Tory Burch collection at the adjacent, newly renovated Wisma Atria boutique and to view an exhibit in partnership with the International Center for Photography. The exhibit highlights the work of Singaporean ICP alumnae Rachel Cheng and Ying Ang and further extends the brand’s partnership with ICP, which began in 2021 with the opening of the Tory Burch flagship in New York.
The American designer will also be at Lasalle College of arts on 4th April for a fireside chat hosted by actress Oon Shu An. On top of the brand’s humble launch story, Tory will be sharing her commitment to empowering women, the company’s guiding principle underpinning her design philosophy that evokes storytelling of timeless beauty and optimism and the work at the Tory Burch Foundation.
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