LE SSERAFIM has been named as
The South Korean girl group, comprised of Kim Chaewon, Sakura, Huh Yunjin, Kazuha and Hong Eunchae, fronts the campaign for a new South Korea-exclusive capsule collection. Taking inspiration from the bags seen on the Pre-Fall 2023 runway show, the capsule includes reimagined versions of both the classic and the fresh styles of Louis Vuitton’s iconic silhouettes — the Pochette Ecuson with embossed lettering and an angled silhouette, exclusive colorways of the GO-14 and the reinterpreted Noé Purse, which features design inspiration from the Bok-ju-meo-ni, a traditional bag that symbolizes good fortune.
”I am very excited that LE SSERAFIM are joining Louis Vuitton as House Ambassadors. We met for the first time at my Prefall show in Seoul and I really loved the energy they brought to the afterparty with their performance. They each have such a unique style that together feels very cool and authentic,” Louis Vuitton’s Artistic Director of Women’s Collections, Nicolas Ghesquière, shared in a statement.
In related news, take a look at the Maison’s dynamic Winter 2023 ski collection.
