Kourtney Kardashian is returning to Boohoo — and she’s bringing her baby bump along for the ride.
In a new Instagram post shared on Monday, Kardashian posed against a patchwork denim chair to announce the return of her collaboration with the British fast fashion brand. In campaign imagery shot by the Morelli Brothers, the Lemme founder posed in a set of smooth black square-toed boots; the style was complete with short heels and ring-strapped ankle harnesses for added edge.
For the shoot, stylist Marc Eram styled the biker pair with a silver iteration of Melinda Maria’s $88 Baby Life’s A Ball necklace, worn as an anklet for a gleaming edge.
Kardashian’s attire for the shoot included a white graphic crop top with jagged black lettering, layered beneath a light beige trench coat while showcasing her baby bump. The set was paired with open pale beige shorts, complete with frayed hems — which, in a punk twist, were layered atop a pair of torn black fishnet tights. Kardashian’s imagery was in lieu of her Boohoo collaboration’s rock n’ roll aesthetic — seen within the duo’s first September 2022 launch, as well as their accompanying runway show during New York Fashion Week that same month.
Previously, Kardashian made waves in the media upon her first collaboration with Boohoo in September 2022. Following online backlash towards the line due to its fast fashion nature, the “Kardashians” star publicly shared her desire to learn more about sustainability — a sentiment echoed by Boohoo’s co-founder Carol Kane at its aforementioned runway show.
“It’s about being more sustainable, not 100% sustainable, because that will take a lot of time, and, really, the fashion industry is not a sustainable industry — but there are things you can do,” Kane exclusively told FN at the time. “There are things like wearing things more, not throwing things away, buying vintage, looking at the fiber content within a garment and how it’s produced.”
About the Author:
Aaron Royce is the Digital Editor for Footwear News, where he writes stories on trending news, celebrity style, collaborations and in-depth profile interviews. Prior to joining Footwear News, Aaron wrote and interned for publications including PAPER, Grazia and the Daily Front Row. He currently holds a B.S. in mass communications from Virginia Commonwealth University.
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