According to Diesel, it’s all in the D-tails this Fall/Winter 2023 season.
Its new campaign draws inspiration from classic children’s puzzle books like Where’s Wally, offering its own, adults-only take. Placing hundreds of Diesel staff members into a series of surreal, everyday scenes, the gamified campaign was captured in the town where Diesel’s global HQ is located, in the Italian town of Breganze.
Instead of focusing on a single character, Diesel’s “Find the D” spotlights a group of models across six hero scenes, interspersed with those who make Diesel, Diesel. The models spotlight the brand’s FW23 collections, spanning both Pre-Fall and runway. Featuring pieces from collections like Biker Darts, Cargo Denim and Coated Outerwear, the campaign places a focus on looks that are designed to help you stand out from the crowd. Ironically.
In line with Diesel’s tongue-in-cheek vision and aesthetic, the campaign spotlights melting moto jackets, prints of maniacal toothy grins and destroyed knitwear alongside vibrant accessories like sunglasses that featured scenes from carwashes and barbecues.
From September 8, Diesel will bring its “Find the D” campaign to life through an interactive game that allows fans to play for real prizes. Unfolding over the course of two months, the game will test players to find a specific object hidden within the campaign image. Prizes are set to include the coveted 1DR bag and D-belt skirt, alongside sneakers, sunglasses, Diesel sex toys and more.
To register for your chance to win, head to Diesel’s FW23 microsite next month.
In other news, Hailey Bieber stars in Saint Laurent’s new campaign.
