Entenmann’s is one of the oldest cinnamon bun purveyors out there. Founded in 1898 by a young German immigrant named William Entenmann in Brooklyn, New York, this company saw steady growth over the course of the past century and became a household name long before its hundredth birthday. Today, the Entenmann’s brand is carried in most generic grocery stores.
With that much history behind them, it’s no surprise that Entenmann’s Cinnamon Swirl Buns are a thing of beauty to behold. With Entenmann’s, you can get eight large buns for just under $10. They’re ready-made, so you don’t have to bother with the oven and can just plop them in the microwave for a few seconds. Aesthetically, they’re everything you’d expect from a successful cinnamon roll: thick, fluffy walls, generous frosting, and a great cinnamon ratio.
Overall, this is a dependable bun in terms of taste. It’s usually well-spiced but very thick — and a little cloying. This cinnamon roll is also docked points for how it reheats — often, it tends to dissolve into goo when you put it in the microwave — and for the fact that while eating it, it feels like you’re just consuming straight-up preservatives.
