Serena Williams Launches Beauty Brand, Anne Hathaway and Cillian Murphy Star in Versace Icons Campaign

These are the stories making headlines in fashion on Wednesday. 

Serena Williams launches a beauty brand
Serena Williams has partnered with Ulta to launch Wyn Beauty, a 10-product makeup line she’s worked on for six years. Ranging in price from $18 to $29, the line includes a hydrating lip serum; gel-cream SPF 30 skin tint; soft-matte concealer; tubing mascara; waterproof liquid eyeliner; brow and eye pencils; lip and cheek color; and matte and satin lipsticks. The packaging features a bright chartreuse color emulating that of a tennis ball, and the line is available now at wynbeauty.com as well as on Ulta’s website and in 680 locations beginning April 7. {WWD/paywalled}

Anne Hathaway and Cillian Murphy star in Versace Icons campaign
Photographed by Mert Alas and Marcus Piggott and styled by Jacob K, the new campaign shows Anne Hathaway and Cillian Murphy modeling staple pieces from Versace’s “Icons” collection that feature codes of the house like the Medusa and Barocco print. Versace Icons for women and for men are both available now at Versace.com and boutiques worldwide. See all the campaign images below. {Fashionista inbox}

<p>Anne Hathaway for Versace Icons. Photo: Mert Alas and Marcus Piggott/Courtesy of Versace</p>

Anne Hathaway for Versace Icons. Photo: Mert Alas and Marcus Piggott/Courtesy of Versace

View the 6 images of this gallery on the original article

Former Gucci CEO Marco Bizzarri sets up investment company
Marco Bizzarri, Gucci’s former CEO, has set up a new investment company called Nessifashion after leaving the brand last September, Reuters reported. Set up in Rome in February, Nessifashion plans to invest in other companies as well as offer strategic advice. Bizzarri is Nessifashion’s sole administrator and he holds the company through his Nessi SRL. {Reuters}

WGSN launches TikTok Analytics trend forecasting tool
Trend forecasting company WGSN has launched TikTok Analytics, a forecasting methodology that combines data analytics, expert insight and WGSN’s STEPIC model to help brands navigate and identify TikTok trends. This tool allows WGSN to predict the lifespan of a trend, anticipate future trends and identify potential risks. “This new series will be a game-changer,” Clare Varga, director of WGSN Beauty, said in a statement. “We have created a first-of-its-kind proprietary methodology combining data and human forecasting expertise to provide clients with a comprehensive analysis and visualization of a TikTok trend’s strength and lifespan. This is crucial for planning and product development, ensuring our clients are always ahead of the trends — even the weird ones!” {Fashionista inbox}

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