“The process of buying a home anywhere—but especially in NYC—is one that’s intensely emotional and filled with many ups and downs,” says Bridget Sullivan, head of integrated marketing at StreetEasy. “We felt the Renaissance style was perfect to mirror that through its dramatic use of light and shadow and meticulous attention to detail. The goal was to invite future buyers to embark on this journey with us, with a campaign that is as inclusive to buyers as it is to current renters who hope to own a home here one day.”
The ads are running on Facebook, Instagram, Reddit, Pinterest and YouTube, plus MTA subway cars and taxi tops. In April, ads will be seen in the Broadway/Lafayette subway stop, along with hand-painted murals at Wythe and N. 14th Streets in Williamsburg and Spring and Lafayette Streets in Nolita.
“The whole creative process from brief to live was about six months, however the actual artistic process of creating the paintings was about two months,” adds Nedal Ahmed, ECD of Mother.
