Versace has revealed its new men’s eyewear campaign starring celebrated basketball star, Dwyane Wade. Marking Wade’s second campaign for the Italian luxury house, the new visuals for the Spring/Summer 2024 season reveal a commitment to Versace’s versatile design prowess.
The striking visuals reveal the former point guard donning the VE4464, VE4465 and VE3354, which are all rectangular silhouettes. The first two are sunglasses models – boasting details like a flat profile, double-layer recycled acetate construction, signature Medusa head logo details, streamlined contours and dark gray lenses. The VE3354 is an eyeglass model that channels the same clean precision as the sunglasses.
“I’m proud to be part of the Versace family, and I’m excited to launch my second eyewear collection with a campaign that’s personal and meaningful, said Wade. “Completing your look is all about the details and the new collection reinforces the importance of eyewear as an outfit’s finishing touch.”
Additionally, the new campaign debuts Versace Profiles, which is the brand’s new project that offers a personal look at talent. For Wade, the new Versace Profiles showcases his first NBA Championship ring, a photo of his youngest daughter, Kaavia and a camera.
Take a look at Dwyane Wade’s new eyewear campaign for Versace in the gallery above. The new collection is available now online at Versace.
