In case you’ve missed the brand’s TikTok tidal wave, Stanley drinkware—specifically the 40-ounce “Quencher” tumbler, featuring a handle, a lid with a straw and a base designed to fit in a standard car cup holder—has been steadily gaining popularity on social media for over a year. The rise of Stanley-focused TikToks coincided with #watertok, a 2023 TikTok trend that saw thousands of people (mostly girls and young women) mixing together various flavor packets and powders into brand new, saccharine “water” concoctions of their own—often in Stanley tumblers.
The Stanley trend reached new heights in late 2023, when a woman shared a TikTok about her car catching on fire. In the video, she approaches her burnt-out shell of a vehicle, reaches in and pulls out a mostly unscathed orange Quencher, the only object in the car that appeared to survive the fire. “It still has ice in it,” the woman said, rattling the Quencher to prove her point.
