A fan-favorite ice cream truck treat has received a makeover and is now available to purchase in six-packs at the grocery store.
Popsicle said it has given its SpongeBob SquarePants frozen bars a brand-new look.
“The new design is lovingly drawn sketch-style and inspired by the many faces of the iconic character through the years, from the mischievous DoodleBob to the famous Smiley Face SpongeBob. Each of these loveable faces were the muses for the newest treat hitting shelves.”
The new version, created in collaboration with Nickelodeon and Paramount Consumer Products, went on sale on Jan. 1 in six-count packs.
“We were inspired by the many fun faces of SpongeBob SquarePants to create our new sketch-inspired design in a doodled aesthetic. Capturing his silly smile, his loveable nature beams at fans after seeing what’s behind the wrapper. It is JUST as tasty as the original fruit punch & cotton candy SpongeBob single-serve bar,” said Bentley King, U.S. Head of Ice Cream Operations.
“We can’t wait for people to try this new SpongeBob SquarePants frozen creation!” said Priya Mukhedkar, SVP, Consumer Products, Paramount. “We’re so happy that fans will now have the opportunity to grab a SpongeBob bar at their local grocery store, any time they want.”
The SpongeBob SquarePants frozen confection bar with chocolatey eyes is still available wherever single-serve frozen treats are sold, Popsicle said.
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