The terms of the settlement were not made public, but the original complaint included demands between $100 and $1,000 per plaintiff, of which the suit said there could be millions. The total cost to Google if it lost the case could have been in the billions. A spokesperson for the company declined to comment.
Google users who opt to use the Chrome internet browser in “Incognito” mode typically expect that what they’re searching for and viewing won’t be traceable. But in the 2020 lawsuit citing internal emails between Google executives, lawyers alleged that Google did track browser usage of customers in “Incognito” mode to measure web traffic and sell ads.
Google recently announced new protection for user location data. Tech giants including Amazon, Meta, and Google owner Alphabet have all recently faced lawsuits from federal regulators alleging violations of various privacy laws.
Lawyers for the plaintiffs did not immediately respond to a request for comment.
