PARIS — Louis Vuitton is ringing in the new year with a line of Y2K fashion classics.
The French luxury brand is reviving its Monogram Vernis and Monogram Denim designs with a range of leather goods, shoes and accessories launching on New Year’s Day, backed by a digital campaign featuring four performers designed to appeal to the Gen Z consumers who have embraced the aesthetic of the early 2000s.
“Bridgerton” actress Phoebe Dynevor touts a stonewashed Nano Speedy Denim bag and matching baseball cap in one of the images for the LV Remix collection, while Taiwanese singer, musician and actress Nana Ouyang poses with the Croissant MM Denim, a riff on a style launched in 2002, and coordinating slide sandals.
Meanwhile, Congolese-Belgian singer and rapper Lous and the Yakuza sports a Pochette Hills Denim bag, another jacquard denim micro bag that taps into nostalgia for the era when Marc Jacobs was creative director of womenswear at Vuitton. The online images also feature “Pretty Little Liars” star Shay Mitchell.
Lous and the Yakuza in the Vuitton campaign.
Courtesy of Louis Vuitton
Buzz has been building around the comeback of the lines, as Y2K fashion continues to trend on TikTok.
The Monogram Vernis collection launched in 2000 and the Monogram Denim followed in 2005. Prices for the LV Remix collection range from 295 euros for the Pochette Multiclés 4 Vernis keyholder to 3,500 euros for a Coussin PM bag.
The Noé and Speedy bags are offered in Monogram Denim canvas and the Micro Alma, a smaller version of the style that was originally popular with celebrities from Paris Hilton to Blake Lively, comes in blue, pink and yellow patent leather.
They are joined by new shapes including the Capucines East-West and the Twist West — both featuring an elongated frame — and the Twist Little, a compact bag designed to go from day to evening.
Among the shoes in Monogram Denim are dressier styles such as the Nina Ballerina and Archlight slingback, along with the more casual Helios Espadrille line that includes wedge and flat sandals, and a classic espadrille.
Sneakers including the Neo Run Away and Time Out feature Monogram Denim or Monogram Vernis in pastel shades.
Nana Ouyang in the Vuitton campaign.
Courtesy of Louis Vuitton
