Thanks to our beloved fashion labels, the quest to look like a snack just got a whole lot easier.
I know it’s been weeks since the Fall/Winter 2023 presentations concluded, wrapping a run of shows featuring robots, enormous headwear, and skinny jeans. But another trend has been rattling my brain (and rumbling my stomach): wearing your kitchen.
Brands heard the word “serve” floating around on the internet and said “say less,” issuing food-focused garments and accessories like gowns made of silverware to fruit-filled dresses for FW23 collections.
Let’s look at some of the foodie moments, shall we? Fendi sent plush baguette loaf bags down the catwalk as a play on the house icon (you guessed it: the Baguette!). On the other hand, AREA debuted sparkly watermelon dresses and banana-riffed coordinates (as part of its SS23 collection), while Jil Sander unveiled cherry and striped candy print tops.
Names like Dilara Findikoglu and Hodakova brought the utensils to the dinner party, courtesy of cutlery gowns and spoon bralettes that barely cover your woo-has. Then, we had JW Anderson, whose Tesco grocery bag dresses mingled with phallic tees during its FW23 runway show.
Brands’ infatuation with turning eats or food-associated items into wearable pieces isn’t entirely new, but it undoubtedly gained traction during the FW23 presentations.
Take Louis Vuitton, for instance. The French luxury house regularly gets a case of the munchies, having presented burger boxes (“patties” included), monogram pizza boxes, fortune cookie bags, and even coffee cup pouches.
Puppet and Puppets is another name that comes to mind, praised for iconic cookie bags launched in 2021 and instantly became a hit amongst the fashion crowd. On the other hand, Judith Leiber is a master at turning cheat-day into sparkly clutches. At the same time, Colina Strada taught us how to wear out greens with broccoli accessories.
Oh, and we can’t forget Balenciaga’s SS23 Lays chip bags.
Again, nothing new, but when more than three labels push the “wear what you eat” agenda, we have a trend on our hands. In conclusion, here’s to a fall of serving (literally).
