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Taylor Swift, whose ultra-lucrative Eras Tour is still going, has officially become a billionaire.
According to a new analysis by Bloomberg News, the 33-year-old pop superstar now has a net worth of $1.1 billion. The tour is a major component of her fortune, with about $700 million in ticket sales for shows performed to date. Its 53 U.S. stops this year have contributed an estimated $4.3 billion to the country’s gross domestic product, per Bloomberg Economics. There are still 89 more shows left on the tour, which has seen tickets go for hundreds of dollars apiece.
Swift’s fame extends well beyond the concert stage, of course. This fall, she has become a force on television and in movies. After becoming romantically linked with Kansas City Chiefs tight end Travis Kelce, Swift has cheered him on at multiple NFL games, captured on national telecasts rooting with members of his family and other Chiefs partisans. Her concert film, a document of the Eras Tour, is closing in on $200 million at the global box office, and its $92.8 million domestic opening was the second-biggest for any October release in history.
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In her native music industry, another Swift initiative in recent years has also had a significant payoff. After discovering she had no control over the master recordings of some of her most popular albums, she decided to re-record them in chronological order, with the “Taylor’s Version” of each successive album lighting up social media. A new take on 1989, an album originally released in 2014, has just come out, complete with five new “vault” tracks. Over time, these newer albums are apt to draw increasing audiences via streaming algorithms, thereby pushing up the value of the catalog rights Swift does control. Many artists have sold their catalogs for hundreds of millions of dollars in recent years.
Bloomberg describes its net worth calculation as “conservative,” saying it is based only on assets and earnings “that could be confirmed or traced from publicly disclosed figures.”
