Coffee mate has launched a new product and it is not creamer.
The brand has launched its own iced coffee in two flavors – French vanilla and caramel.
“Coffee mate Iced Coffee features smooth coffee balanced with the indulgence of Coffee mate liquid creamer fans know and love – simply pour over ice and enjoy! Now fans can have a perfectly crafted, creamed cup whenever their warm hearts’ desire – judgement-free.”
Coffee mate Iced Coffee is available at retailers nationwide with a suggested retail price of $4.99 for a 50-fluid-ounce bottle. Each bottle, Coffee mate said, has about five servings of “whitened coffee.”
“Enjoying cold coffee year-round has become a ‘personality trait’ for many coffee drinkers who are choosing iced over everything,” said Leonardo Aizpuru, Nestlé vice president of brand marketing for the beverage division and business unit.
“This growing love for iced coffee – especially among Gen Z – presented an ideal opportunity for Coffee mate to move beyond creamers for the first time in its 60+ years since inception.”
READ MORE: Next year, Coffee mate will launch “Mean Girls” Pink Frosting flavored creamer -inspired by the 20th anniversary of the Paramount Pictures comedy that Coffee mate says is a “pop culture phenomenon.”
