UPDATE, AFTER EXCLUSIVE: Disney, which doesn’t always shout out their viewership figures for Disney+, is letting everyone know that the first episode of Ahsoka clocked 14M views, making the series No. 1 worldwide on the streaming platform. Hands down per the studio, it’s the most watched title on Disney+ this past week.
A view for Disney is defined as a total stream time divided by runtime available. That’s important to note: Different streamers weigh their viewership metrics differently, read Netflix reports streaming hours watched globally on a title. It’s why SAG-AFTRA wants the industry using Parrot Analytics when it comes to figuring out residuals based on viewership.
“Ahsoka has become a fan favorite with people of all ages and it’s wonderful to see her continue to resonate with viewers in her very own headlining series,” beamed Kathleen Kennedy, Lucasfilm president in a statement. “I want to recognize the fantastic work done by our creative team, led by Dave Filoni and Jon Favreau, the incredible cast led by Rosario Dawson, and our talented crew — and on behalf of the team and all of Lucasfilm, we give our thanks to all the fans who have been with Ahsoka on every step of her journey and to all those who are just learning about her now in Ahsoka on Disney+.”
New episodes of Ahsoka drop every Tuesday at 6 p.m. PT on Disney+.
Disney+ reported during their theatrical day and date experiments with the streaming service that subs shelled out an extra $60M around the globe to watch Black Widow, that experiment getting the studio sued by the Marvel pic’s star Scarlett Johansson.
EXCLUSIVE: Samba TV reports that the Live+5 day viewership for the first episode of Disney+/Lucasfilm’s new series Ahsoka drew 1.2M households.
Disney+ dropped the first two episodes of the Dave Filoni-created series on Tuesday, August 22. The second episode clocked 956K U.S. households. Ahsoka is a live-action sequel series to EP Filoni’s Lucasfilm animated series Clone Wars and Rebels, another toon series he created. Ahsoka follows the continuing adventures of Anakin Skywalker’s padawan who turned her back on the Jedi order due to their corruption.
Ahsoka‘s first episode ratings are even with the first episode of the Tony Gilroy-created Star Wars series Andor, which also pulled in 1.2M households over its live+5 day. Andor debuted on Disney+ on September 21, 2022.
However, the ratings for Ahsoka Episode 1 “Master and Apprentice” are down by 50% from the Live+5 day of Obi-Wan Kenobi, which dropped on May 27, 2022, with that Jedi force pulling in 2.4M households. Ahsoka Episode 1 also is down from the first episode of Season 3 of The Mandalorian by 29%, with that series from Filoni and Jon Favreau earning 1.7M U.S. households in its L+5D. The Mandalorian S3 began streaming on March 1.
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Samba TV’s research panel includes 3 million smart TVs, balanced and weighted to the U.S. Census across age, gender, ethnicity and household income. Its panel is nearly 100 times larger than Nielsen’s household footprint of 45K homes.
Said Cole Strain, Samba TV’s VP Measurement Products: “Disney+ continues to find success with live-action Star Wars series, with Ahsoka serving as the latest show to draw in more than 1 million households across its first six days. Rosario Dawson’s portrayal of the Jedi shows that not only are fans eager for more adventures in the Star Wars universe, but that they’ll gladly watch shows led by female characters. With women serving as five of the six main characters, this opens a new chapter in the Star Wars saga.”
